Cookie Policy
Last updated: 22 July 2026
This cookie policy is provided by WELLSTORE S.r.l., with registered office at Via Italia 50, 20900 Monza (MB), Italy, VAT/tax code 05907450968, as data controller (hereinafter "WellStore"), in relation to the website www.wellstore.it and the other domains operated by WellStore (the "Sites"). It describes what cookies are, which ones are used on the Sites and how you can manage your preferences. For the wider processing of personal data, please see the Privacy Policy.
What cookies are
A cookie is a small text file that a site sends to the user's device (computer, smartphone, tablet), where it is stored and then sent back to the site on subsequent visits. Similar technologies (pixels, tags, local storage, SDKs) perform similar functions. Cookies are distinguished by who installs them (first party, the site operator, or third party) and by their purpose (technical, personalisation, analytics, profiling/marketing).
Only non-technical cookies (personalisation, third-party analytics and marketing/profiling) require your prior consent: they are not installed until you make an active choice through the banner. Technical/necessary cookies, on the other hand, do not require consent.
How to manage consent
The first time you access the Sites, a banner is shown allowing you to accept, reject or manage your preferences for each category (Necessary, Personalisation, Marketing, Analytics). No non-technical cookie is installed before you make your choice.
You can change or withdraw your consent at any time through the "Cookie preferences" link in the site footer (or by reopening the banner). You can also manage or delete cookies directly from your browser settings (Chrome, Firefox, Safari, Edge). For behavioural advertising you can also set your preferences on Your Online Choices.
Cookies used on the Sites
1. Necessary (technical cookies – no consent required)
They ensure the site works and the requested services are delivered: browsing, cart, checkout, sign-in to your account area, security, load balancing and storing your cookie choice.
| Service | Provider | Purpose | Privacy notice |
|---|---|---|---|
| E-commerce platform (cart, checkout, session, security) | Shopify International Ltd (IE/CA) | Running the store, cart, payment, fraud prevention | Privacy |
| Recording of cookie consent | Shopify / WellStore (first party) | Stores the cookie preferences given (typical duration 12 months) | Privacy |
| Shopify Inbox / Messaging | Shopify International Ltd | Support chat built into the store | Privacy |
| Gorgias (support widget – essential components) | Gorgias Inc (USA) | Running the customer support service | Privacy |
2. Personalisation (functional cookies – consent required)
They store the user's choices (e.g. language, currency, market region) and enable advanced features such as the AI chat and review management, to offer a personalised experience.
| Service | Provider | Purpose | Privacy notice |
|---|---|---|---|
| Store preferences (language / currency / market) | Shopify International Ltd | Remembers the user's browsing settings | Privacy |
| Chatbase (AI chatbot) | Chatbase Inc (USA) | Virtual assistant, storage of the conversation | Privacy |
| AI processing for the chatbot | Anthropic PBC (USA) | Generating the virtual assistant's replies | Privacy |
| Feedaty (verified reviews) | Zoorate S.r.l. (IT) | Collection and publication of product/store reviews | Privacy |
| Gorgias (chat preferences) | Gorgias Inc (USA) | Personalisation of the support experience | Privacy |
3. Analytics (statistical cookies – consent required)
They make it possible to collect information, including in aggregate form, on how the site is used (pages visited, source, behaviour) in order to measure its performance and improve it.
| Service | Provider | Purpose | Privacy notice / Opt-out |
|---|---|---|---|
| Google Analytics 4 | Google Ireland Ltd | Traffic statistics and browsing behaviour | Privacy · Opt-out |
| Elevar (server-side data collection) | Elevar Inc (USA) | Data layer and sending of analytics events to the platforms, in line with consent | Privacy |
| Celonis | Celonis SE (DE/USA) | Process analysis and operational optimisation | Privacy |
4. Marketing and profiling (advertising cookies – consent required)
They allow WellStore and its partners to show ads in line with the user's interests, measure conversions and carry out remarketing activities on other sites and platforms too.
| Service | Provider | Purpose | Privacy notice / Opt-out |
|---|---|---|---|
| Google Ads (conversions and remarketing) | Google Ireland Ltd | Conversion measurement, personalised ads, remarketing | Privacy · Ad settings |
| Meta Pixel | Meta Platforms Ireland Ltd | Ads and remarketing on Facebook/Instagram, conversion measurement | Privacy · Ad preferences |
| Criteo | Criteo SA (FR) | Dynamic remarketing and behavioural targeting | Privacy / Opt-out |
| Microsoft Advertising / Bing (UET) | Microsoft Corporation (USA) | Conversion measurement and remarketing on the Microsoft/Bing network | Privacy · Opt-out |
| Trovaprezzi | 7Pixel S.r.l. (IT) | Price comparison and conversion tracking from the comparison site | Privacy |
Data transfers outside the EU
Some providers (e.g. Google, Meta, Microsoft, Gorgias, Chatbase, Anthropic, Elevar, Celonis, Shopify) may also process data outside the European Economic Area. In such cases the transfer takes place on the basis of appropriate safeguards under Articles 44 et seq. of the GDPR, such as the European Commission's Standard Contractual Clauses or adherence to the EU-US Data Privacy Framework, where applicable.
Data controller and contacts
The data controller is WELLSTORE S.r.l., Via Italia 50, 20900 Monza (MB), Italy.
Email: privacy@wellstore.it — Tel: +39 039 894 4430.
You can exercise your rights (access, rectification, erasure, objection, restriction, portability, withdrawal of consent) by writing to the contact details above. You also have the right to lodge a complaint with the Italian Data Protection Authority.
Changes
WellStore may update this Cookie Policy to reflect changes to the services used or to the applicable legislation. Changes will be published on this page, stating the date of the latest update.
